DESIGN THINKING MASTER

Design Thinking MASTER Course description:

The Design Thinking Master program will lead participants through a deeper design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.

Desirability: Is this product or service addressing a real customer need?

Feasibility: Can we develop a solution that is technically feasible and better than competitors?

Viability: Is there a viable business model around this product or service?

The course covers advanced theoretical concepts approach (40% of the course time) and simulations for the practical application of the tools learned (60% of the course time):

•            Advanced concepts & principles of Design Thinking

•            Understanding the framework of Design Thinking

•            Advanced concepts & principles of Design Thinking

•            Understanding the framework of Design Thinking

•            5 Action phases of Design Thinking :

•            Empathize – To understand the experience, situation and emotion of the user for whom you are designing

•            Define – To process and synthesize the findings in order to form a user Point of View (POV) that you will address. To define clear project / business objectives.

•            Ideate – To focus on idea generation. Explore a wide variety and large quantity of ideas to go beyond the obvious solutions to a problem.

•            Prototype  – Building a representation of one or more of your ideas to show to others. To build and visualize ideas and solutions. A simple way to shape ideas so you can experience and interact with them.

•            Test – Share your prototyped idea with your original user for feedback. To learn about your user, reframe your POV and refine your prototype. To review and decide.

•            Characteristics of the Design Action Plan

•            Deliverables  for every phase

•            Design Thinking mindsets, tools & templates

 Benefits:

After following this program, you will be able to:

•            Acquire a deep understanding of the Design Thinking principles, process and tools

•            Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create an improved customer experience journey

•            Improve personal effectiveness by becoming a more empathetic product or service provider

Understanding the five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us.

Duration:

2 days

Who can participate :

 

Top and middle management, as well as members of process improvement teams, design thinking practitioners.